About HONK
Hi! We’re HONK, and our “why” is simple: we believe there’s a better way to park.
Inspired by a single parking snag, HONK has evolved into a leader in the parking industry, dedicated to making parking easier, smarter, and – dare we say – more enjoyable.
Founded in 2013, HONK is led by Founder and CEO Michael Back, who brings over 20 years of experience in the payments industry. Guided by Michael’s vision, our passionate team works tirelessly to make parking a seamless part of every journey.
Our Origin Story
A game, a dad and a mission
It all began with a father’s desire to share a baseball game with his son – a core memory marred by a frustrating hunt for a parking spot. Michael’s disappointment at missing the opening innings while he searched for parking sparked a resolution: find a way to make sure parking doesn’t detract from life’s moments, but enhances them.
This personal mission became the cornerstone of HONK, inspiring us to transform parking with innovation, empathy and a dash of fun.
Meet the Leadership Team
The brains behind the operation
The visionary who turned a parking predicament into a parking revolution. Michael’s leadership steers HONK toward new horizons in parking solutions.
The tech genius orchestrating the development of HONK's cutting-edge platform, ensuring every feature is as intuitive as it is innovative.
The revenue architect driving HONK’s growth, ensuring every partnership and opportunity maximizes value for both clients and our business.
The operational powerhouse ensuring HONK runs like a well-oiled machine, Mia’s leadership is key to our seamless service.
The driving force behind HONK’s innovation, expansion, and M&A, ensuring every initiative accelerates growth and scales our platform.
Steering our financial strategy, Lavan empowers HONK to drive innovation while staying focused on the bottom line.
The legal mastermind ensuring HONK’s operations stay compliant and protected, while strategically guiding the company’s growth.
Driving strategic partnerships and expansion, Kacey’s insights and initiatives are paving the way for HONK’s global presence.
With an eye for opportunity, Patrick leads our efforts to grow HONK's footprint and foster meaningful collaborations.
Telling the HONK story far and wide, Rachel’s creative strategies amplify our mission and engage our community.
Shaping the future of HONK’s platform, Lucas ensures every solution solves real-world parking challenges.
Driving exceptional customer experiences at HONK, Danielle brings clarity, care, and speed to every parking challenge.
