TORONTO, ON, Feb 22, 2023 – HONK, North America’s leading provider of contactless payments for parking and mobility, announced today that Sam Duboc, President and CEO of Elkland Capital Inc, has been appointed to HONK’s Board of Directors. Duboc brings decades of experience in corporate finance, business development and leadership strategy and has a proven track record of building and advising companies, organizations and government bodies. 

“I am eager to join HONK on its path to disrupting the parking and mobility payment ecosystem with its cutting-edge technology,” said Duboc. “It’s exciting to be able to help shape the company’s trajectory as it overhauls hardware-based payment systems and launches into its next stage of growth.” 

A serial entrepreneur, Duboc has a long history of accelerating corporate growth and expansion. A former Chair and CEO of MindBeacon, a group of behavioral healthtech companies, he built EdgeStone Capital Partners, one of Canada’s leading private equity firms, managing in excess of $2B for institutional and high net-worth investors. In prior roles, he acted as Managing Director at CIBC Capital Partners and co-founded the Loyalty Group Inc (now LoyaltyOne), the parent company of the AIR MILES Reward Program. He also co-founded the award-winning non-profit organization Pathways to Education Canada as well as LEAP:  The Centre for Social Impact.

“We are delighted to welcome Sam’s unique voice and outlook to our Board of Directors,” said Michael Back, HONK Founder and CEO. “His strong business acumen and experience building high-performance companies will help us continue to scale and expand our footprint across North America.” 

Duboc has served on the boards of numerous companies, including but not limited to: Business Development Bank of Canada, Porter Aviation Holdings Inc., Stephenson’s Rental Services Inc., MindBeacon Holdings Inc. (TSX: MBCN), CAMH Foundation, A&W Food Services of Canada, Pathways to Education Canada and Avante Logixx Inc. (TSXV: XX). 

About Sam Duboc

Sam holds a Bachelor of Science degree in Chemical Engineering from Tufts University Magna Cum Laude and Tau Beta Pi and an MBA from Harvard Business School. He was recognized as one of Canada’s Top 40 under 40 (2000) and named one of the ten “most influential” alumni (2005). He is the recipient of an Outstanding Volunteer Award from the Association of Fundraising Professionals (AFP) Greater Toronto Chapter (2013) and the Ted Anderson Community Leadership Award from the Canadian Venture Capital Association (2014).