Rapid adoption from higher ed and municipal launches as institutions and cities leverage the HONK modular platform to solve complex parking challenges.
MILWAUKEE, WI, June 15, 2026 — On the opening day of the International Parking & Mobility Institute (IPMI) Conference & Expo, HONK, the smart parking and payment platform trusted by operators across North America, today announced a record-breaking year with accelerated growth from the higher Ed and municipal markets. Throughout the first half of 2026, major universities and leading municipalities have turned to HONK’s digital platform to modernize parking operations and streamline payment ecosystems.
“Institutional mobility isn’t just about managing the day-to-day commuters and visitors; it’s about handling the unique subtleties and nuances each public entity faces,” said Michael Back, HONK Founder and CEO. “Whether it’s a university campus or a growing city, operators don’t want rigid systems that require constant maintenance and oversight – it’s resource-heavy and costly. They are choosing HONK because our software integrates seamlessly, turning highly fragmented parking environments into a simple, self-service digital workflow.”
HONK’s expansion is driven by solutions built specifically to solve the unique logistical headaches faced by administrators in the public sector. The self-service, modular platform allows individual departments or city divisions to autonomously manage and allocate their parking needs — from university events to municipal resident entitlement programs – without burdening central operations. The platform also offers tailored access controls for promo codes and validations while providing visitors and residents with a seamless guest checkout flow that eliminates the need for juggling multiple vendors, maintaining physical meters, or issuing paper permits.
The platform’s record breaking year-to-date growth spans major higher Ed institutions and prominent city governments across North America, including:
- Caltech
- El Camino College
- Kansas State University
- McGill University
- UC Riverside
- Montana State University
- Ontario Tech University
- University of Houston
- University of Kansas
- City of Lancaster
- City of Virginia Beach
- City of Omaha
By providing an adaptable, cloud-based framework, HONK continues to solidify its position as the default digital solution for both institutional and municipal parking management across the continent.
For more information about HONK’ solutions, visit www.honkmobile.com or visit the HONK team at IPMI 2026 at Booth 1147.
