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HonkMobile Continues US Expansion after Successful Pilot of Tap-to-Pay Technology with Allpro Parking

Pilot program followed by expansion to 4 new US cities


Buffalo, NY - March 4, 2020 – HonkMobile, North America’s leading provider of electronic payments for the parking industry, announced today the completion of a successful eight-month pilot program with Allpro Parking. Allpro Parking is a full service parking and transportation operator with headquarters located in Buffalo, NY. Allpro Parking deployed Honk’s patent pending tap-to-pay payment technology - HonkTAP - at various parking locations in Buffalo, NY. Building off the success of this pilot, Allpro will now accelerate its expansion of HonkTAP at its locations in Cincinnati, Cleveland, Columbus, and Rochester.

Honk developed the tap-to-pay smart technology as an alternative to the traditional pay station or parking meter. During the pilot, Allpro Parking installed HonkTAP smart stations at 15 surface parking lots throughout Buffalo. Since the start of the pilot, Allpro Parking’s revenue generated through Honk has increased by 349%.

The implementation of HonkTAP proved both simple and cost-effective: Honk’s NFC-embedded smart stations were installed in parking lots as additional, low cost points of sale. With no app to download or account to set up, drivers simply tap their phones at the station to initiate payment. This contactless option gives drivers the fastest checkout process, meeting consumer expectations for quick and convenient ways to make everyday purchases. It is no longer necessary to line up at pay stations or wait for credit cards to process with this smart technology.

“We were blown away by the revenue generated from HonkTAP,” said William Rasi, General Manager, Allpro Parking. “There was minimal effort and little capital invested on our end to get it up and running, and the numbers speak for themselves. We’ve seen particularly high adoption from visitors to Buffalo — they don’t want to download a parking app for a weekend visit. This gives drivers the app experience — paying for parking from their mobile device — without the need to download, install, and register for an app.”

“On the heels of this successful pilot, we’re excited to accelerate the rollout of HonkTAP to a number of other Allpro Parking locations across Cincinnati, Cleveland, Columbus, and Rochester,” said Michael Back, Honk CEO and President. “But it doesn’t end there. We’ve got a number of deals in the pipeline and are excited to expand our tap payment option across the US, beyond the pilot. Parking operators know consumers want an easier and quicker way to pay for parking – and HonkTAP delivers on this.”

To see how HonkTAP works, please view this video: https://www.youtube.com/watch?v=HxzeQ2ipMUU

About Allpro Parking Allpro Parking was founded in Buffalo, NY in 2000 and has expanded across New York State, Ohio and Pennsylvania. Today, the company employs over 500 individuals at over 150 locations. Allpro Parking provides professional parking management, facility maintenance, ground transportation, and event logistics to developers, property managers, institutions, and government entities across a wide spectrum of markets. In 2012, Allpro Parking was the recipient of the Buffalo Niagara Business Ethics Award and the Buffalo Niagara Human Resource Association Outstanding Employee Culture Award. In 2018, the company was the first parking company in the nation to receive the National Parking Association’s (NPA) highest individual company award NPA Accreditation.

Allpro Parking has been offering HonkAPP — Honk’s parking app available in 2,000 locations across North America that allows drivers to pay for parking on their Android or iPhone — at their parking locations for the past 4 years. In June 2019, Allpro Parking started the HonkTAP pilot program to offer its parkers another payment option; one that allows them to pay from their mobile phone without downloading an app.

For more information about Allpro Parking, LLC, visit allproparking.com or contact Suzanne Attea. sattea@allproparking.com 716.849.7275

About HonkMobile Honk is North America’s leading provider of both on-demand mobile payments and advance parking reservations. Since 2014 Honk has been creating solutions to avoid and eliminate the traditional parking meter. First, with their innovative app, then with HonkKIO — a low-cost payment kiosk aligned with the app. Now HonkTAP completes their family of products, serving the needs of all drivers, parking operators, and real estate owners — making it simple to pay for parking with the tap of a phone.

Honk has already modernized over 2,000 locations and 250,000 parking spaces across Canada and the United States. With the touch of a button, motorists can reserve and pay for parking anywhere Honk is accepted in North America.

For information, interview and images, please contact:


Rachel Lemkow
Director, Marketing
rachel@honkmobile.com
416.574.5832
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